Effect of wall colour on the perception of hairdressing salons

Abstract

The objective of this research was to assess the effects of three different colours on the interior wall surfaces of hairdressing salons on the perception of women taking into account their age and frequency of use. With this objective, a semantic differential scale composed of ten bipolar adjectives was applied for evaluating photographs of hairdressing salons with cream, lilac and orange wall surfaces by the customers of the EMA Hairdressing Salon, Ankara, Turkey. According to the results, spaces with lilac walls were perceived more positively compared to cream or orange coloured spaces. In addition it was determined that young customers perceived the spaces more positively compared to middle-aged customers. Furthermore, it was determined that the positive / negative perception of the space on the frequency of use of the hairdressing salon by the customers did not have a statistically significant effect.