Food package chromatic design: A case study applying model Sens-Org-Int

Abstract

The purpose of this paper is to present an application of Visual Perception Model Sens-Org-Int to a chromatic analysis of food packages. Sens-Org-Int Model was devised by the present author, published and awarded in IVLA’s (International Visual Literacy Association) 2007 Book of Selected Readings. The model differentiates three processes that occur in human perception: sensory impressions, organising processes, and interpretive processes of visual perception. Sens-Org-Int Model was devised in an attempt to differentiate which principles or laws of design are common to all human beings with normal eyesight from the concepts that are not common to everyone. Those that are not common therefore are learned or otherwise acquired. This theoretical model is now put into practice, in an attempt to analyse food packages. This paper, thus, shows the results of such analysis conveying some important information on food package chromatic design. Results include reasons on why some chromatic packages work better than others.