Examining the difference in impressions between makeup looks applied on facecharts and human faces

Abstract

Facecharts play an essential role in the standard practice in the beauty industry and function as an educational training tool for makeup artists. An experiment examined the difference between the impressions of makeup looks on facecharts and those on human faces. Seventy-one observers were invited to make impression judgments on ten makeup looks on both actual images and facecharts. The judges were asked to evaluate according to 19 impression scales. The 19 impression scales included adjectives: elegant, friendly, professional, authoritative, dependable, competent, solemn, genuine, warm-hearted, modest, gentle, sociable, healthy, serious, responsible, natural, self-confident, energetic, and thoughtful.” Ten makeup looks were drawn on facecharts and then applied to the actual face of a female model. A facechart is a piece of 70-pound A4 photocopy paper with a printed face outline, facial features, and hair. It can help makeup artists map out where to place makeup products, i.e., lips, blush, eye shadow, eyeliner, and false eyelashes. The experimental data were analysed using a profile chart, RMS values, and T-test. The results revealed that the impression of the makeup looks on the facecharts and those on the human faces are significantly different in most impression scales.