Colour preference model for elder and younger groups

Abstract

This study focuses on age difference and colour preference by conducting a psychophysical experiment. Eighty observers took part in the experiment, including 50 observers from 18 to 30 years old and 30 observers from 56 to 84 years old. Each observer was asked to arrange 11 colour patches in order of preference. The colour samples used in the experiment were selected from 11 basic colour schemes (red, orange, yellow, green, blue, brown, purple, pink, white, black, and grey). Each basic colour was produced according to their boundaries in CIELAB space. The results showed the elder group’s colour preference differed from that of the younger group. The determinant for colour preference was that the elder group ranked colours according to their chroma, and the younger group ranked them according to their lightness and chroma.