Evaluation of emotional images according to differences in post-processing of plastic cosmetics containers

Abstract

Among the elements constituting the package designs, the completeness of color, material, and surface treatment finish (hereinafter referred to as CMF) is an important factor that determines the quality of the product and plays a major role in forming a brand image identity. This study was intended to examine emotional images according to colors and surface treatment finishes (post-processing) among cosmetics package design elements. Emotional image evaluation was carried out with a Likert scale using the extracted emotional adjectives for sample rendering, and those emotional images that appeared at high values by color and by post-processing were analyzed through the average values of individual evaluation results. As a result of the study, it was identified that emotional images appeared differently by color and by post-processing through emotion evaluation. The results of this study as such suggest that the emotional images of cosmetic containers may change according to changes in the color and post-processing.