Colour preference among college students in Ghana

Abstract

The purpose of this study was to establish the most preferred abstract colour among first year college students in Ghana. The total number of respondents were 797 with which 51.69% were female and 48.31% were males. The average age of the respondents was 19 years. Respondents were each given a piece of plain sheet to indicate their age, gender and their preferred colour choice. Researchers found out that the most preferred colour among the respondents was blue whereas orange was the least preferred colour. We recommend that product designers in Ghana should take these findings into consideration when coming out with new products for the college students between the ages of 18-22.