The Influence of Single-colour Preference and Area Ratio on Dichromatic Colour Preference

Abstract

Colour researchers often suggest that culture, gender, age and other factors strongly affect users' colour preference. There is also some research theory regarding colour harmony based on dichromatic colour combinations. However, previous research on dichromatic colour preference is scant. This article attempts to explore how the preference for dichromatic combinations and the single-colour preference are related. Colour preferences of 37 were evaluated. Results of this study show that a dichromatic colour pair containing a preferred single colour will generally have a higher score of user preference than those of other colour pairs. It is hoped this work can assist designers to achieve a better understanding of colour planning according to different target audiences.