Visual Impression of the Colour of Football Uniforms: Investigation using Moving and Static Images of Football Games

Abstract

Various colours are used in sportswear and sport goods and, in football in particular, the team colours are selected to easily distinguish players of one team from an opponent and the referee(s), and are also often chosen accordingly to the colours that are relevant to their sponsors. In this study, the colours of football uniform are the focus bur from the perspective of the viewers of the game. Viewers' impressions about the football team uniforms were first surveyed. Then, psychological experiments were carried out to investigate the impressions of the colours of the uniforms using images of actual football games an those of created static images. Significant influences on the colour were found for those impressions described as 'not clear - clear' and 'undistinguishable - distinguishable'. The experimental results also suggested that out impression of 'undistinguishable - distinguishable' were influenced not by a colour difference between a pair of uniform, but by the sum of colour differences between a pair of uniforms and between each uniform and a colour of football pitch.